Dr. Sang-Duck Seo is an Associate Professor in Graphic Design and Media at the UNLV Art Department. He is an educator, designer, and researcher who holds a BFA in Industrial Design at Daegu University in Korea, and MFA in Graphic Design and Ph.D. in Human-Computer Interaction at Iowa State University. He has previously worked for SAMSUNG, GM, and Korea Mint where he participated in various national projects and the new currency, "The Korean Banknote Design," was unveiled in 2007. His design works have been introduced in over 15 countries and many of his design research outcomes have been presented and published in major design conferences and journals. He has also received several award recognitions such as the Alex G. and Faye Spanos Distinguished Teaching Award, the UNLV Foundational Distinguished Teaching Award, the Lincy Professorship Award, and the Adobe Achievement Award. His current research focuses on visual cognition/perception and user behaviors in UX and UI design—giving his students the knowledge and experience to succeed in the world-class of the design field.