A design study for social inclusion: Enable IT

“Flip-it” is a digital game developed for patients who are struggling with a type of dementia that causes problems with memory, thinking and behavior. According to the most common disease from loosing a memory, Alzheimer is known as the most common form of dementia, intellectual abilities serious enough to interfere with daily life. The purpose of this project is to enable patients to delay declining cognitive disabilities and to enhance their brain activities through their daily life. The game is comprised of treatments helping common problems: temporarily slowing the worsening of dementia symptoms and improving quality of life for those with Alzheimer’s and their caregivers.


1) Providing UX and UI user-friendly, 2) Enhancing cognitive abilities of visual perception exercises, 3) Preventing dementia and treatment of the Alzheimer’s disabilities.

Target Audiences: 
Patients from the Alzheimer’s stages between 1-5 and/or Non-patients for enhancing brain work.

Game Environment: 
Accessible to any digital devices: Computer, Tablet PC, Smart phone with a built-in camera. The length of playing a game varies, however increasing playing time gradually is more effective for the treatment. 

Design Background & Research:
According to common symptoms of the early stages in Alzheimer’s disease (AD), a medical doctor typically conducts various tests for analyzing the diagnosis of the AD. There are many common symptoms through the every individual, however the most common symptom is difficulty in remembering recent events, known as short term memory loss. [1] The various tests of the diagnosis for evaluating behavior and thinking abilities are comprised of tasks to see perceptive comfort level. So, this project provides a game through computer devices such as home computer, smart phone, tablet to anyone who may be concerned about the early stage of dementia.

Branding Development: 
The brand name and logo was developed based on the initial concept of the game contents, “grid,” “decalcomania” and “Flip”. Main concern about naming branding was about describing the game contents through the abstract visual form clearly. Initial letter “F” began with experiments through the several configuration of the gaming actions and instructions, however the last stage of the brand name was developed and concluded as “Flip-it”, in which the name and game contents are convergent with fundamental definition itself.
Design SolutionThe final brand identity represents the visual combination between human, brain activities, and game concept. The primary color using a contrast of warm and cold describes the main information about what this game is about. The brand name of signature is manipulated from the earlier sketches in order to be more unique andbalanced with the shape of geometric constructions.
Back to Top