** Full CV available upon request
Sang-Duck Seo
sang-duck.seo@unlv.edu | seodesign1.com@gmail.com | seodesign1.com
Current Position:
Associate Professor (Tenured), Graphic Design & Media,
University of Nevada, Las Vegas (UNLV)
Education:
- PhD Human-Computer Interaction, Iowa State University
- MFA Graphic Design, Iowa State University
- BFA Industrial Design, Daegu University
Professional Work Experience:
- KOMSCO (Korea Minting and Security Printing Co.) Daejon, S. Korea
- SAMSUNG, Seoul, S. Korea
- GM Korea, Seoul, S. Korea
Academic Appointment:
- 2012-current: Associate Professor, Graphic Design & Media, Department of Art, University of Nevada, Las Vegas

- 2015-2016: Interim Chair of the Art Department, University of Nevada, Las Vegas
- 2006-2012: Assistant Professor, Graphic Design & Media, Department of Art, University of Nevada, Las Vegas
- 2004-2006: Instructor as a Graduate Teaching Assistant, Graphic Design, Iowa State University
Teaching Expertise:
- User Experience (UX) & User Interface (UI)
- Design theories and methods
- Corporate Identity Manual System
- Static & Kinetic Typography
- Infographic & Information Design
- Security Printing Design (Banknote, Passport, Stamp, etc)
- Advertising and Motion Graphics
Research Emphasis:
- HCI (Human Computer Interaction): XD/UX/UI 
- Analysis & evaluation of user behaviors in visual cognition and perception
- Design theories and methodologies in design pedagogy
Award:
- Special Prize, 2018 KSDS Annual International Invitational Exhibition Award (2018)
- Alex G. and Faye Spanos Distinguished Teaching Award (2017)
- Grand Award, 2016 KSBDA Katowice International Exhibition, in Poland (2016)
- U.S. Higher Education Faculty Awards, USA (2015)
- UNLV Foundation Distinguished Teaching Award, UNLV Foundation, NV (2013)
- Lincy Professorship Award with $75,000 Grant, Lincy Foundation, NV (2012)
- Semifinalist Certificate awarded, ‘2011 Adobe Achievement Awards’ (2011)
Presentation:
-
Conference Proceeding-refereed, short paper presentation, “Development of Instructional Model App Design for User Experience”, HCI International 2019, Orlando, FL (July 26-31, 2019)
- Conference Proceeding-refereed, full paper presentation, “A Study of Brand Awareness and Familiarity in Car Design”, The 2019 KSDS Spring Conference, Seoul, Korea (May 24-25, 2019)
Conference Proceeding-refereed, abstract presentation, “Instructional models for learning effectiveness and efficiency,” the 12th International Conference on Design Principles and Practices, Barcelona, Spain (March 5-8, 2018)
- Selected speaker for education forum, “Type as Music ”, TypeCon 2018, Portland, OR (August 1-August 5, 2018)
- Conference Proceeding-refereed, poster presentation “Utilitarian Ethics in Sustainability” 2018 KSBDA International Conference: Carleton University, Ottawa, Canada (July 4, 2018) 
- Invited Keynote Speaker, “Art Cognification in the 4th Industrial Revolution”, The 2018 International Culture and Arts Forum (ICAF), Seoul, Korea (June 29, 2018) 
- Conference Proceeding-refereed, full paper presentation “A Comparison Study of Self-Instructional Models”, The 2018 KSDS Spring Conference, Seoul, Korea (June 2, 2018) 
- Conference Proceeding-refereed, full paper presentation “Design pedagogy in symbology: denotative and connotative interpretation”, The 2017 International Association of Societies of Design Research (IASDR) Conference, Cincinnati, OH (November 1- 3, 2017)
- Conference Proceeding-refereed, full paper presentation “Beyond Branding: Focusing on analysis of the Secondary Brand Identity (SBI) for the brand value”, The 2017 KSDS Spring Conference, Seoul, Korea (June 3, 2017)
- Conference Proceeding-refereed, full paper presentation “Visual perception & cognition with a secondary identity for experience design”, 2017 the 11th International Conference on DesignPrinciples & Practices, George Brown College, Toronto, Canada (March 2–4, 2017)
- Conference Proceeding-refereed, full paper presentation, “A humanoid doing an artistic work - graffiti on the wall,” 2016 IEEE/RSJ International Conference on Intelligent Robots and Systems., S. Korea (Oct 9 – 14, 2016).
Publication:
Seo, SD., Kang, S. (2019). A comparison study of the smartphone gaming control. Journal of Usability Studies, 14(4), 201–223.
- Seo, SD. (2019). Development of Instructional Model App Design for User Experience. In HCI International 2019 – Communications in Computer and Information Science (Vol. 1034, pp. 284–292). Springer.
Seo, SD. (2019). A study of Brand Awareness and Familiarity in Car Design. In 2019 KSDS Spring International Design Conference Proceeding (pp. 30–35). Seoul: Korean Society of Design Science.
- Seo, SD., Im, S. (2018) “A Comparison Study of Self-Instructional Models”, 2018 KSDS Spring Conference Proceeding (ISBN# 979-11-86874-05-9)
- Seo, SD., (2017) “Design pedagogy in symbology: denotative and connotative interpretation”, The IASDR 2017 Conference, Scholar@UC, doi:10.7945/C2CQ4J
- Seo, SD., (2017) “Beyond Branding: Focusing on analysis of the Secondary Brand Identity (SBI) for the brand value”, 2017 KSDS Spring Conference Proceeding (ISBN# 979-11-86874-05-9)
- Seo, SD., (2017) “A study on interaction-driven comparison between analog and digital gaming control interface on smartphone,” ProQuest Dissertation Publishing (ISBN# 9781369527544,1369527543)
- Jun, Y., Jang, G., Cho, B.-K., Trubatch, J., Kim, I., Seo, S.-D., Oh, P.Y. (2016) “A humanoid doing an artistic work - graffiti on the wall,” 2016 IEEE/RSJ International Conference on Intelligent Robots and Systems.


Design Exhibition:
2019 Annual KSDS (Korean Society of Design Science) International Invitational Exhibition, “A study on geometric symbol design method,” Media: Digital Print, Seoul Women’s University, Seoul, S. Korea (May 25 - 31, 2019)
- International Cairo Group Exhibition, “Optical Illusion-IV,” Media: Digital Print, Faculty of Applied Arts Helwan University, Cairo, Egypt (January 6 - 11, 2019)
- International Invitational Group Exhibition, “Beyond branding,” Media: Digital Print, Science and Technology Park, Chiang Mai University, Thailand (February 16 - 21, 2019)
- 2018 Annual KSDS (Korean Society of Design Science) International Invitational Exhibition, “Typeface: Visualization of city,” Media: Digital Print, Tongmyong University, Busan, S. Korea (November 3 - 13, 2018)
- 2018 KSBDA International Exhibition, “Optical Illusion III,” Media: Digital Print, IDAS, Schule Fur Gestaltung St. Gallen, Switzerland (February 9 - 18, 2018) 
- 2017 ASBDA (Asia Society of Basic Design & Art) International Conference & Invitational Exhibition, “Optical Illusion II,” Media: Digital Print, Asia Culture Center, S. Korea (August 18 - 20, 2017)

- 2017 Palmerston North International Invitational Exhibition, “Spatial Visualization: Canyon,” Media: Digital Print, Massey University in New Zealand (July 3 - 7, 2017)
- 2017 Mexico City International Invitation, “Visual Cognition,” Media: Digital Print, Mexico Korean Embassy, Mexico (February 16 -28, 2017)
- 2016 Annual KSDS (Korean Society of Design Science) International Invitational Exhibition, “Flip-It,” Media: Digital Print, Doosungpaper, Seoul, S. Korea (December 12 - 16, 2016)
- 2016 Kuala Lumpur International Invitation Exhibition, “Type Composition,” Media: Digital Print, Kuala Lumpur UM gallery, Malaysia (December 1 - 31, 2016)
- International Invitation Group Exhibition (USA, China, Tiwa, Japan and Korea), “Nature of type Algorithm,” Media: Digital Print, Art Museum, College of Arts and Design, Daegu University, Daegu, S.Korea (November 14 - 25, 2016)
- Katowice International Invitation Exhibition held by University of Silesia: Title “Visualization of perceptual spatial,” Media: Digital Print, Galieria Teatru Korez, Katowice, Poland (August 12 - September 10, 2016)
- 2016 KSBDA Barcelona International Invitation Exhibition: Title “Spatial Visualization,” Media: Digital Print, IED (Stituto Europeo Di Design Barcelnoa), Spain (February 5–10, 2016)
- SAPPORO International Symposium & Exhibition: Title “Korean Calligraphy”, Media: Paper, Art & Design Gallery, Hokkaido University of Education, Japan (February 10–15, 2015)
- Invited: International Art & Design Exhibition: Title “Visual Gravity”, Media: Digital Print, Soochow University, China (January 5-30, 2015)
- ‘Convergence of Visual Form - Convergence of the East and West Culture’: Title “Arirang (Calligraphy)”, Media: Digital Print, Centre Culture Coreen, Paris, France (August 13-19, 2014)
- ‘A New Vision 2014’ Exhibition: Title “Type Expression”, Media: Digital Print, SF State Special Gallery, San Francisco State University, CA (July 3-8, 2014)
- Art + Tech Show: “Kinetic Typography”, Media: Motion Graphic, Foster Gallery, University of Wisconsin-Eau Claire, WI (January 23-February 27, 2014)
- Invited Artwork Show: Title “4:6 Proportional Ratios”, Media: Digital Print, MXM Arte Contemporanca, Italy (December 22-31, 2013)
- Juried Art Show: Motion Graphic “Journey” and “Apple Promotion”, IDEAS13: Art and Digital Narrative, International Digital Media and Art Association (iDMA)’s 12th Annual Conference, Laguna College of Art and Design, CA (November 6-8, 2013)