** Full CV available upon request
Sang-Duck (Sang) Seo
sang-duck.seo@unlv.edu | seodesign1.com@gmail.com | seodesign1.com
Current Position:
Full Professor (Tenured), Graphic Design & Media,
University of Nevada, Las Vegas (UNLV)
Affiliation:
An editorial board member of Design Works Journal
A board member of KSDS (Korean Society of Design Science)
An associate editor of Archives of Design Research
A thesis board member of KAAE (Korean Associate of Arts Education)
An executive board member of KSBDA-U.S.A. (Korean Society of Basic Design and Art)
A board member of ICAF (International Culture & Arts Forum)
Education:
- PhD Human-Computer Interaction, Iowa State University, Ames, IA, USA
- MFA Graphic Design, Iowa State University, Ames, IA, USA
- BFA Industrial Design, Daegu University, S. Korea
Professional Work Experience:
- KOMSCO (Korea Minting and Security Printing Co.) Daejon, S. Korea
- SAMSUNG, Seoul, S. Korea
- GM Korea, Seoul, S. Korea
Teaching Expertise & Interest:
- User Experience (UX) & User Interface (UI) in Interdisciplinary of Experience Design (IXD)
- Human factors in product design
- Design research and methodology
- Corporate Identity & Brand Marketing
- Static & Kinetic Typography
- Infographic & Information Design
- Security Printing Design (Banknote, Passport, Stamp, etc)
- Advertising and Motion Graphics
Research Emphasis:
- HCI (Human Computer Interaction): XD/UX/UI) 
- Analysis & evaluation of user behaviors in visual cognition and perception
- Design theories and methodologies in design pedagogy
Award:
- Special Prize, 2019 KSDS Annual International Invitational Exhibition Award (2019)
- Alex G. and Faye Spanos Distinguished Teaching Award (2017)
- Grand Award, 2016 KSBDA Katowice International Exhibition, in Poland (2016)
- U.S. Higher Education Faculty Awards, USA (2015)
- UNLV Foundation Distinguished Teaching Award, UNLV Foundation, NV (2013)
- Lincy Professorship Award with $75,000 Grant, Lincy Foundation, NV (2012)
- Semifinalist Certificate awarded, ‘2011 Adobe Achievement Awards’ (2011)
Presentation:
Conference Proceeding-refereed, Keynote presentation (Video Conferencing), “ Discourse for the Climate Change of Online Art and Design Studio as Tangible Pedagogy,” The 2020 International Culture & Arts Forum (ICAF) - Untact Arts: Under the New Normal Period, Seoul, South Korea (December 18-19, 2020)
- Conference Proceeding-refereed, full paper presentation, “A New Approach for Experience Design Education: Developing Conceptual Framework with Storytelling”, The 11th AHFE International Conference, Virtual (July 16-20, 2020)
- Conference Proceeding-refereed, short paper presentation, “Development of Instructional Model App Design for User Experience”, HCI International 2019, Orlando, FL (July 26-31, 2019)
- Visiting Lecture, Georgia College & State University, GA (October 30-31, 2019)
- Conference Proceeding-refereed, full paper presentation, “A Study of Brand Awareness and Familiarity in Car Design”, The 2019 KSDS Spring Conference, Seoul, Korea (May 24-25, 2019)
Conference Proceeding-refereed, abstract presentation, “Instructional models for learning effectiveness and efficiency,” the 12th International Conference on Design Principles and Practices, Barcelona, Spain (March 5-8, 2018)
- Selected speaker for education forum, “Type as Music ”, TypeCon 2018, Portland, OR (August 1-August 5, 2018)
- Conference Proceeding-refereed, poster presentation “Utilitarian Ethics in Sustainability” 2018 KSBDA International Conference: Carleton University, Ottawa, Canada (July 4, 2018) 
- Invited Keynote Speaker, “Art Cognification in the 4th Industrial Revolution”, The 2018 International Culture and Arts Forum (ICAF), Seoul, Korea (June 29, 2018) 
- Conference Proceeding-refereed, full paper presentation “A Comparison Study of Self-Instructional Models”, The 2018 KSDS Spring Conference, Seoul, Korea (June 2, 2018)
“Cross-Disciplinary Approaches to Teaching Creative Problem Solving,” Invited by UNLV Vice President Office for a panel speaker, Las Vegas, NV (April 19, 2017)
- Conference Proceeding-refereed, full paper presentation “Design pedagogy in symbology: denotative and connotative interpretation”, The 2017 International Association of Societies of Design Research (IASDR) Conference, Cincinnati, OH (November 1- 3, 2017)
- Conference Proceeding-refereed, full paper presentation “Beyond Branding: Focusing on analysis of the Secondary Brand Identity (SBI) for the brand value”, The 2017 KSDS Spring Conference, Seoul, Korea (June 3, 2017)
- Conference Proceeding-refereed, full paper presentation “Visual perception & cognition with a secondary identity for experience design”, 2017 the 11th International Conference on DesignPrinciples & Practices, George Brown College, Toronto, Canada (March 2–4, 2017)
- Conference Proceeding-refereed, full paper presentation, “A humanoid doing an artistic work - graffiti on the wall,” 2016 IEEE/RSJ International Conference on Intelligent Robots and Systems., S. Korea (Oct 9 – 14, 2016).
+ 43 presentations since 2006.
Publication:
Seo, S.-D. (2020) “Discourse for the Climate Change of Online Art and Design Studio as Tangible Pedagogy,” The International Society of Culture and Arts, pp 39- 52
- Seo, SD. (2020)
“A New Approach for Experience Design Education: Developing Conceptual Framework with Storytelling, The 11th AHFE International Conference   Advances in Intelligent Systems and Computing, vol 1208. Springer, Cham
Seo, SD., Kang, S. (2019) "A comparison study of the smartphone gaming control. Journal of Usability Studies," 14(4), 201–223.
- Seo, SD. (2019) "Development of Instructional Model App Design for User Experience," In HCI International 2019 – Communications in Computer and Information Science (Vol. 1034, pp. 284–292). Springer.
Seo, SD. (2019) "A study of Brand Awareness and Familiarity in Car Design," 2019 KSDS Spring International Design Conference Proceeding (pp. 30–35). Seoul: Korean Society of Design Science.
- Seo, SD., Im, S. (2018) “A Comparison Study of Self-Instructional Models,” 2018 KSDS Spring Conference Proceeding (ISBN# 979-11-86874-05-9)
- Seo, SD., (2017) “Design pedagogy in symbology: denotative and connotative interpretation”, The IASDR 2017 Conference, Scholar@UC, doi:10.7945/C2CQ4J
- Seo, SD., (2017) “Beyond Branding: Focusing on analysis of the Secondary Brand Identity (SBI) for the brand value”, 2017 KSDS Spring Conference Proceeding (ISBN# 979-11-86874-05-9)
- Seo, SD., (2017) “A study on interaction-driven comparison between analog and digital gaming control interface on smartphone,” ProQuest Dissertation Publishing (ISBN# 9781369527544,1369527543)
- Jun, Y., Jang, G., Cho, B.-K., Trubatch, J., Kim, I., Seo, S.-D., Oh, P.Y. (2016) “A humanoid doing an artistic work - graffiti on the wall,” 2016 IEEE/RSJ International Conference on Intelligent Robots and Systems.


+ 17 articles and journals since 2006.

Design Exhibition:
2020 Annual KSDS (Korean Society of Design Science) International Invitational Exhibition, “Gestalt Theory of the Visual Cognition,” Media: Digital Print, Ewha Women’s University, Seoul, S. Korea (Jun 27 - July 1, 2020)
- International Cairo Group Exhibition, “Optical Illusion-V,” Media: Digital Print, Monash University, Melbourne, Australia (January 6 - 12, 2020)
2019 Annual KSDS (Korean Society of Design Science) International Invitational Exhibition, “A study on geometric symbol design method,” Media: Digital Print, Seoul Women’s University, Seoul, S. Korea (May 25 - 31, 2019)
- 2019 International Cairo Group Exhibition, “Optical Illusion-IV,” Media: Digital Print, Faculty of Applied Arts Helwan University, Cairo, Egypt (January 6 - 11, 2019)
- International Invitational Group Exhibition, “Beyond branding,” Media: Digital Print, Science and Technology Park, Chiang Mai University, Thailand (February 16 - 21, 2019)
- 2018 Annual KSDS (Korean Society of Design Science) International Invitational Exhibition, “Typeface: Visualization of city,” Media: Digital Print, Tongmyong University, Busan, S. Korea (November 3 - 13, 2018)
- 2018 International Group Exhibition, “Optical Illusion III,” Media: Digital Print, IDAS, Schule Fur Gestaltung St. Gallen, Switzerland (February 9 - 18, 2018) 
- 2017 ASBDA (Asia Society of Basic Design & Art) International Conference & Invitational Exhibition, “Optical Illusion II,” Media: Digital Print, Asia Culture Center, S. Korea (August 18 - 20, 2017)

- 2017 Palmerston North International Invitational Exhibition, “Spatial Visualization: Canyon,” Media: Digital Print, Massey University in New Zealand (July 3 - 7, 2017)
- 2017 Mexico City International Invitation, “Visual Cognition,” Media: Digital Print, Mexico Korean Embassy, Mexico (February 16 -28, 2017)
- 2016 Annual KSDS (Korean Society of Design Science) International Invitational Exhibition, “Flip-It,” Media: Digital Print, Doosungpaper, Seoul, S. Korea (December 12 - 16, 2016)
- 2016 Kuala Lumpur International Invitation Exhibition, “Type Composition,” Media: Digital Print, Kuala Lumpur UM gallery, Malaysia (December 1 - 31, 2016)
- 2016 International Invitation Group Exhibition (USA, China, Tiwa, Japan and Korea), “Nature of type Algorithm,” Media: Digital Print, Art Museum, College of Arts and Design, Daegu University, Daegu, S.Korea (November 14 - 25, 2016)
- 2016 Katowice International Invitation Exhibition held by University of Silesia: Title “Visualization of perceptual spatial,” Media: Digital Print, Galieria Teatru Korez, Katowice, Poland (August 12 - September 10, 2016)
- 2016 Barcelona International Invitation Exhibition: Title “Spatial Visualization,” Media: Digital Print, IED (Stituto Europeo Di Design Barcelnoa), Spain (February 5–10, 2016)
+ 65 national and international exhibitions since 2006.