Current Position:

Associate Professor of Art, Graphic Design & Media (Tenured)

Department of Art, University of Nevada, Las Vegas

 

Education:

- Ph.D. Human Computer Interaction, Iowa State University, Ames, U.S.A.

- MFA Graphic Design, Iowa State University, Ames, U.S.A.

- BFA Industrial Design, Daegu University, S. Korea

 

Professional Work Experience:

2000-2006: (KOMSCO) Korea Minting and Security Printing Co. in Daejon, S. Korea

2004-2006: Schnable Lab. Ames, IA

1997-1999: SAMSUNG, Seoul, S. Korea

1999 (May-July): GM Deawoo Motors.Co. Seoul, S. Korea

 

Teaching Experience:

2006-current: University of Nevada, Las Vegas

2004-2006: Iowa State University

 

Teaching Expertise:

- User Interface (UI) & User Experience (UX) Design

- Scientific Research Methods (Usability & Accessibility Test)

- Design theories and methods.

- Human factors for Product Design

- Design management

- Corporate Identity Manual System

- Kinetic Typography

- Infographic & Information Design

- Security Printing Design (Currency, Passport, Stamp, etc)

- Motion Graphic (2D and 3D)

 

Research Emphasis:

- HCI (Human Computer Interaction): UX (User Experience),

   UI (User Interface), Interaction Design, visual cognition and perception.

- Symbology and Visual Semiotics

- Design theory and methodology

- Kinetic Typography & Motion Graphic

- Security Printing Design (Currency, Passport, ID card, Stamp, etc)

 

Award:

2017: Alex G. and Faye Spanos Distinguished Teaching Award

2016: Grand Award in "2016 Korean Society of Basic Design & Art Katowice International Exhibition," in Poland

2015: U.S. Higher Education Faculty Awards, USA

2013: UNLV Foundation Distinguished Teaching Award, UNLV Foundation, NV

2012: Lincy Professorship Award with $75,000 Grant, Lincy Foundation, NV

2011: Final-shortlist awarded, ‘Moleskinerie Logo Design Competition’

2011: Semifinalist Certificate awarded, ‘2011 Adobe Achievement Awards’

2006: College Dean’s Award (Extraordinary Performance at  Iowa State University

2003: Premium for Academic Excellence (PACE) Award at Iowa State University

2003: Second-place winner in design competition, ‘Daegu Universiad Games’

2003: Second-place winner in design competition, ‘the 14th Busan Asian Games’

2000: Presidential Award for top graduating student at Daegu University

1999: Special Design Award in ‘Korea Industrial Design Competition’ held by Korea Association of Industrial Design, Korea.

1999: Second-place winner in ‘GM Daewoo Motor Design Competition’

1999: Honorable winner in ‘LG International Design Competition’

1998: Honorable winner in “Design Competition” sponsored by Korea Tire Co.

1998: Third-place winner in “Mobile Phone Design Competition” sponsored by SK Telecom, S. Korea.

1994: Third-place winner “C.I. Design Competition” by Busan Broadcasting Station, S. Korea.

 

Conference research presentation:

- Conference Proceeding-refereed, full paper presentation “Beyond Branding: Focusing on analysis ofthe Secondary Brand Identity (SBI) for the brand value”, The 2017 KSDS Spring Conference, Seoul,Korea (June 3, 2017)

- Conference Proceeding-refereed, full paper presentation “Visual perception & cognition with asecondary identity for experience design”, 2017 the 11th International Conference on DesignPrinciples & Practices, George Brown College, Toronto, Canada (March 2–4, 2017)

- Conference Proceeding-refereed, full paper presentation, “A humanoid doing an artistic work - graffiti on the wall,” 2016 IEEE/RSJ International Conference on Intelligent Robots and Systems., S. Korea (Oct 9 – 14, 2016).

- Conference Proceeding-refereed, full paper presentation “Ethical Decision: Designer’s Responsibility in Sustainable Design”, KSBDA International Conference, Pukyung National University, S. Korea (May 30–June 2, 2015).

- Conference Proceeding-refereed, full paper presentation “Design Ethics of Sexual Appeal in Advertising Industry”, 2015 the 10th International Conference on Design Principles & Practices, University Center, Chicago (March 12–14, 2015).

- Selected speaker for education forum, “Type as symbol, image, and language from static to kinetic implementation”, TypeCon Conference 2014, Washington DC, (July 30-August 3, 2014).

- Conference Proceeding-refereed, full paper presentation “Responses to Ethical Issues of Sexism in Advertising”, KSBDA International Conference, University of Seoul, S. Korea (May 30-June 2, 2014).

- Conference Proceeding-refereed, full paper presentation “Effective Awareness in Sustainable Design”, Sustain 2014 Conference, St. Ambrose University, Davenport, IA (March 27-28, 2014).

- University & College Designers Association (UCDA) 2013 Annual Design Educator Conference, “Design Strategies: Analysis of the SWOT Matrix”, Chattanooga, TN (May 20-21, 2013).

- Conference Proceeding-refereed, full paper presentation “A Study of Visual Perception in Secondary Identity as Brand Value of Product Design”, 2013 KSBDA International Conference, Chung-Ang University, S. Korea (June 1, 2013).

- Keynote Speaker, ‘Envisioning Design 2013’: A Symposium on Graphic Design Profession and Education, University of Northern Iowa, IA (April 26, 2013).

- Conference Proceeding-refereed, full paper presentation “Symbol Methodology in Academic Disciplines and Practicums”, 2013 the 7th International Conference on Design Principles & Practices, Chiba University, Japan (March 6–8, 2013).

- Conference Proceeding-refereed, full paper presentation “Educator’s Responsibilities: Notion vs. Reality”, 2012 KSBDA International Conference, San Jose State University, CA (July 1-3, 2012).

- Conference Proceeding-refereed, full paper presentation “Design Competency, Exemplary and Its Anomie in Design Education and Industry: Striving Human Capital as Professional Workforce”, 2012 University & College Designers Association (UCDA) Annual Design Educator Conference, Virginia Tech, VA (May 21-22, 2012).

- Conference Proceeding-refereed, full paper presentation “Symbol Methodology in Academic Disciplines and Practicums”, 2012 the 6th International Conference on Design Principles & Practices, University of California Los Angeles, CA (Jan 20–22, 2012).

- Conference Proceeding-refereed, full paper presentation “A Study of Design Rules, Methods and Assessments in Corporate Identity System” 2011 the 5th International Conference on Design Principles & Practices, Rome, Italy (Feb 2–4, 2011).

- Conference Proceeding-refereed, full paper presentation “Symbology & Methodology” 2010 KSBDA & UNLV International Conference: Korea Society of Basic Design & Art (KSBDA), Las Vegas, NV (July 1, 2010).

- Conference Proceeding-refereed, full paper presentation “A Case Study of Andralogical Model in Design Education: Experiments of the interactive teaching and learning rules in graphic design pedagogy”, Design Research Society (DRS) ‘2010 International Conference Design & Complexity’, Montreal, Canada (July 7–9, 2010).

- Conference Proceeding-refereed, full paper presentation “Kinetic Typographic Composition in 3D Space” 2010 KSBDA International Spring Conference: Korea Society of Basic Design & Art (KSBDA), Seoul, S. Korea (May 29–June 3, 2010).

- Conference Proceeding-refereed, full paper presentation “Typographic Composition Focusing on Design Methods in Pedagogy” 2010 the 4th International Conference on Design Principles & Practices, Chicago, IL (Feb 13–15, 2010).

- Conference Proceeding-refereed, full paper presentation “Type in Motion and Expression from Static to Kinetic” 2009 FATE (Foundation in Art: Theory & Education) International Conference: PROFESSIONAL AFFILIATION WITH CAA, Portland, OR (April 1-4, 2009).

- Conference Proceeding-refereed, full paper presentation “One Card, One Identity: Social Response of Personal Identity in the U.S” 2009 The 3rd International Conference on Design Principles & Practices, Berlin, Germany (Feb 15 –17, 2009).

- Conference Proceeding-refereed, “Helping Students Toward an Andralogical Model of Learning”, 4th Annual National UCDA(University of College Designers Association) Design Education Conference 2008, Miami, FL (May 29 –31, 2008).

- Conference Proceeding-refereed, full paper presentation “Introduction to New Computer Foundation Course in Art and Design”, The 2nd International Conference on Design Principles & Practices 2008, Miami, FL (Jan 9 –11, 2008).

- Conference Proceeding-refereed, full paper presentation, “Computation of 3 Dimensional Space “X, Y, and Z” in Kinetic Typography”, 2007 iDMAa International Conference (The International Digital Media & Arts Association), Philadelphia, PA (Nov.8-11, 2007).

- Conference Proceeding-refereed, full paper presentation “Security Printing Design for the U.S. Driver License”, AIGA(American Institute of Graphic Arts) 2007 Educator Conference, Nashville TN (May 31–June 2, 2007)

- Conference Proceeding- refereed, full paper presentation “Analysis of Online Communication Services focusing on E-mail Interface”, Hawaii International Conference Art & Humanities, Honolulu HI (January 12–15, 2007)

 

Article & Manuscript:

- Seo, S.-D., (2017) “Beyond Branding: Focusing on analysis of the Secondary Brand Identity (SBI) for the brand value”, 2017 KSDS Spring Conference Proceeding (ISBN# 979-11-86874-05-9)

- Seo, S.-D., (2017) “A study on interaction-driven comparison between analog and digital gaming control interface on smartphone,” ProQuest Dissertation Publishing (ISBN# 9781369527544,1369527543)

- Jun, Y., Jang, G., Cho, B.-K., Trubatch, J., Kim, I., Seo, S.-D., Oh, P.Y. (2016) “A humanoid doing an artistic work - graffiti on the wall,” 2016 IEEE/RSJ International Conference on Intelligent Robots and Systems.

- Seo, S.-D., (2015) “Ethical Decision: Designer’s Responsibility in Sustainable Design,” KSBDA (Korean Society of Basic Design & Art), Thesis Journal, pp 423-428 (ISSN# 2093-4890).

- Seo, S.-D., (2014) “Responses to Ethical Issues of Sexism in Advertising” KSBDA (Korean Society of Basic Design & Art), Thesis Journal, pp 126-134 (ISSN# 2093-4890).

- Seo, S.-D., (2013) “Symbol Methodology in Academic Disciplines and Practicums”, The International Journal of Design Education, Common Ground Publisher,  Volume 7, Issue 1, pp65-85.

- Seo, S.-D., (2013) “A Study of Visual Perception in Secondary Identity as Brand Value of Product Design”, KSBDA (Korean Society of Basic Design & Art), Thesis Journal, pp 155-158. (ISSN# 2093-4890).

- Seo, S.-D., (2012) “Educator’s Responsibilities: Notion vs. Reality”, KSBDA (Korean Society of Basic Design & Art), Thesis Journal, pp 27-30. (ISBN# 978-89-964801-3-6)

- Seo, S.-D., (2011) “Arirang”, IDEA 11 Art & Digital Narrative, International Digital Media & Arts Association (iDMAa), pp13-14.

- Seo, S.-D., (2010) “A Case Study of Andralogical Model in Design Education: Experiments of the Interactive teaching and learning rules in graphic design pedagogy”, Design Research Society (DRS), International Conference Design & Complexity, pp108-119.

- Seo, S.-D., (2010) “Dreams”, IDEA 10 Art & Digital Narrative, International Digital Media & Arts Association (iDMAa), p29.

- Seo, S.-D., (2010) “Typographic Composition Focusing on Design Methods in Pedagogy”, Design Principles and Practice: International Design Journal, Common Ground Publisher, Volume 4, Number 3, pp145-153.

- Seo, S.-D., (2010) “Kinetic Typographic Composition in 3D Space”, KSBDA (Korean Society of Basic Design & Art), Journal Volume 4, pp 145-152.

- Seo, S.-D., (2010) “Static and Kinetic Aesthetics”, 2010 KSBDA International Spring Exhibition, p14. (ISSN# 2093-4890)

- Seo, S.-D., (2009) “One Card, One Identity: Social Response of Personal Identity in the U.S”, Design Principles and Practice: And International Design Journal, Common Ground Publisher, Volume 3, Number 3, pp293-300.

- Seo, S.-D., (2008) Published Logo Design “Schnable” on the book “Graphic Design Inspirations” which is released for the 2008 Frankfurt Book Fair: ISBN 978-3-86654-075-0, Daab Publishing, Germany.

- Seo, S.-D., (2008) “Introduction to New Computer Foundation Course in Art and Design”, Design Principles and Practices: An International Journal, Common Ground Publisher, Volume 2, Issue 2, pp.35-42.

- Seo, S.-D., (2007) “Analysis of Online Communication Services focusing on E-mail Interface”, Hawaii International Conference Art & Humanities. CD Journal published (ISSN #1541-5899).

- Seo, S.-D., (2007) “Unicorn” in Design Elements: A graphic Style Manual, p177, Rockport ISBN:1592532612.

- Seo, S.-D., (2007) c-print “Autumn” on brochure, p20: “2007 Pohang International Art Festival”. ISBN:8995400706.

- Seo, S.-D., (2007) c-print “Experimental Typography” on brochure, p39: “2007 International Exchange Exhibition”. Daegu University Press.

- Seo, S.-D., (2002) “Design Collection for Mint & Print”: Korea Minting & Printing Corporation.

- Seo, S.-D., (2001) Co-author with Korea Mint & Printing Co. “A study on management of the prize and decoration system to encourage scientist and technician : with emphasis on design of the prize and decoration of science technology”: Korea Science and Engineering Foundation.

 

Design Exhibition:

- 2017 ASBDA (Asia Society of Basic Design & Art) International Conference & Invitational Exhibition, “Optical Illusion II ,” Media: Digital Print, Asia Culture Center, S. Korea (August 18 - 20, 2017)

- 2017 Palmerston North International Invitational Exhibition, “Spatial Visualization: Canyon ,” Media: Digital Print, Massey University in New Zealand (July 3 - 7, 2017)

- 2017 KSBDA International Spring Conference & Exhibition, “Illusion of Transparent visualization,” Media: Digital Print, Red Brick Gallery, University of Seoul, S. Korea (May 27 - 31, 2017)

- 2017 Seoul International Invitational Exhibition, “Optical Illusion I,” Media: Digital Print, Seoul Arts Center, Seoul, S. Korea (May 6 - 12, 2017)

- 2017 Mexico City International Invitation, “Visual Cognition,” Media: Digital Print, Mexico Korean Embassy, Mexico (February 16 -28, 2017)

- 2016 Annual KSDS (Korean Society of Design Science) International Invitational Exhibition, “Flip-It,” Media: Digital Print, Doosungpaper, Seoul, S. Korea (December 12 - 16, 2016)

- 2016 Kuala Lumpur International Invitation Exhibition, “Type Composition,” Media: Digital Print, Kuala Lumpur UM gallery, Malaysia (December 1 - 31, 2016)

- 2016 KSBDA International Fall Conference & Exhibition, “Type Experiment I,” Media: Digital Print,Design Center, Chungbuk National University, Chungju, S. Korea (November 23 - 27, 2016)

- International Invitation Group Exhibition (USA, China, Tiwa, Japan and Korea), “Nature of type Algorithm,” Media: Digital Print, Art Museum, College of Arts and Design, Daegu University, Daegu, S.Korea (November 14 - 25, 2016)

- Katowice International Invitation Exhibition held by University of Silesia: Title “Visualization of perceptual spatial,” Media: Digital Print, Galieria Teatru Korez, Katowice, Poland (August 12 - September 10, 2016)

- 2016 KSBDA Barcelona International Invitation Exhibition: Title “Spatial Visualization,” Media: Digital Print, IED (Stituto Europeo Di Design Barcelnoa), Spain (February 5–10, 2016)

- Faculty Group Exhibition, “Faculty Exhibition”, Donna Beam Fine Art Gallery (UNLV) (September 11 – October 10, 2015).

- Seattle International Invitation Exhibition: Title “Visual Data Integration,” Media: Paper, Henry Art Gallery, University of Washington, WA (July 2–10, 2015)

- 2015 KSBDA Annual International Exhibition: Title “Angular Momentum”, Media: Paper, Art & Design Gallery, Pukyung National University, S. Korea (May 30–Jun 8, 2015)

- SAPPORO International Symposium & Exhibition: Title “Korean Calligraphy”, Media: Paper, Art & Design Gallery, Hokkaido University of Education, Japan (February 10–15, 2015)

- Invited: International Art & Design Exhibition: Title “Visual Gravity”, Media: Digital Print, Soochow University, China (January 5-30, 2015)

- ‘Convergence of Visual Form - Convergence of the East and West Culture’: Title “Arirang (Calligraphy)”, Media: Digital Print, Centre Culture Coreen, Paris, France (August 13-19, 2014).

- 2014 KSBDA Annual International Exhibition: Title “CH-Implementation”, Media: Digital Print, Art & Design Gallery, Duksung Woman University, S. Korea (November 30 – December 7, 2014)

- ‘A New Vision 2014’ Exhibition: Title “Type Expression”, Media: Digital Print, SF State Special Gallery, San Francisco State University, CA (July 3-8, 2014).

- 2014 KSBDA Annual International Exhibition: Title “Interpretation of connotative communication”, Media: Digital Print, Red Brick Gallery, University of Seoul, S. Korea (May 31-June 18, 2014).

- International Exchange Art +Design Show: Title “I Love My Family”, “Inspiration” Media: Digital Print, Daegu Design Center, Daegu, S. Korea (January. 12-31, 2014).

- Art + Tech Show: “Kinetic Typography”, Media: Motion Graphic, Foster Gallery, University of Wisconsin-Eau Claire, WI (January 23-February 27, 2014).

- Invited Artwork Show: Title “4:6 Proportional Ratios”, Media: Digital Print, MXM Arte Contemporanca, Italy (December 22-31, 2013)

- 2013 KSBDA Annual International Exhibition (Korean Society of Basic Design & Art): Title “Q: Type+Face”, Media: Digital Print, Chungbuk National University, S. Korea (November 23-28, 2013)

- Juried Art Show: Motion Graphic “Journey” and “Apple Promotion”, IDEAS13:Art and Digital Narrative, International Digital Media and Art Association(iDMA)’s 12th Annual Conference, Laguna College of Art and Design, CA (November 6-8, 2013).

- KSBDA Exhibition: Title “Continuation”, Media: Digital Print, Design Gallery, Chung-Ang University, S. Korea (June 1-15, 2013)

- Collaboration with Dance Department, “Together 4”,  Judy Bayley Theatre at University of Nevada Las Vegas, NV (October 20, 2012) & Korean National Sports University.

- Juried Art Show: Motion Graphic “The New Identity”, IDEAS 12: International Digital Media and Art Association(iDMA)’s 10th Annual Conference, University of Florida and Miami/Dade College, Miami FL (November 8-10, 2012)

- Invited Design Show, “2012 Spring International Design Exhibition”, Kokuk University, Seoul, S. Korea (May 19-15, 2012).

- Invited Artwork Show, “2011 International Exchange Exhibition”, Korea Design Center, Seoul, S. Korea (November 22-27, 2011).

- Selected Artwork Show, “IDEAS 11: Art and Digital Narrative”,

International Digital Media and Art Association (iDMAa)’s 9th Annual Conference, Savanna, GA (October 13-15, 2011).

- Selected Artwork Show, “IDEAS 10: Art and Digital Narrative”, International Digital Media and Art Association (iDMAa)’s 8th Annual Conference, Vancouver, Canada (November 2-6, 2010).

- Invited Artist, “Application of Basic Design & Art”, Kyunghee University, Seoul, S. Korea (May 29 – June 6, 2010).

- Group Exhibition, “30 & Beyond”, Iowa State University, IA (August 3- September 26, 2009).

- Group Exhibition, ““Emotional Design: design for the humanities” , Kiehle Gallery, St. Cloud State University MN (February 11- March 6, 2009).

- Invited Artist, “2008 Pohang International Art Festival”, Pohang Culture & Art Center, Pohang/S. Korea (October 1- 11, 2008).

- Invited Artist, “2007 Pohang International Art Festival”, Pohang Culture & Art Center, Pohang/S. Korea (November 29- December 4, 2007).

- Invited Artist, “The Artist’s Eye” Tropicana Hotel, Las Vegas/NV (February 1- 30, 2007).

- Invited Artist, “2007 International Exchange Exhibition” Art Gallery, Daegu University, S. Korea (February 12- 16, 2007).

- Group Exhibition, “City Hall UNLV/CCSN Faculty Exhibition” Las Vegas City Hall Bridge Gallery (December 15 2006 - March 9, 2007).

- Group Faculty Exhibition, “Faculty Exhibition”, Donna Beam Fine Art Gallery (UNLV) (September 29 – October 25, 2006).

 

Public Lecture:

- Invited Lecture, St. Cloud State University, MN (November 18-19, 2015)

- Invited Lecture for the ‘Art Insight Visiting Lecture’, Southern Utah University, UT (October 8-9, 2015)

- Invited Lecture, SAGA: Students Association of Graphic Arts, University of Nevada Las Vegas (October 16, 2014)

- Visiting Lecture, Jeju National University, S. Korea (June 13, 2013)

- Visiting Lecture, Dongseo University, S. Korea (May 30, 2013)

- Visiting Lecture, Daegu Univ. S. Korea (March 12-13, 2013)

- Design Consulting for the Korea America Hospitality & Tourism Education Association (www.kahtea.org).

- Lecture for “Gear Up” students : Introducing Graphic Design Program

a. Pahrump Valley High School (March 25, 2011)

b. North Las Vegas High School (April 12, 2011)

- ‘Global Young Man’ Young-Nam Newspaper interview & article, South Korea (Published January 1, 2010).

- An associate chair for international conference, “KSBDA & UNLV International Art and Design Conference, Las Vegas, NV (July 1, 2010).

- Interview & Article Published in the DU magazine, Vol. 54, summer 2009.

- Design Consulting for the Substantial Campaign Design, Food & Beverage Management Department in Hotel College (May 2009).

- Special Invited Lecture, Daegu Univ. S. Korea (May 13, 2009).

a. Section 1: “Inspirations beyond social and cultural difference”

b. Section 2: “ART +Design Education in the U.S.”

- Visiting Artist Lecture, University of Montevallo, Montevallo AL

  (November, 2008).

a. Section 1: “Understanding design rules, keeping design manners”
b. Section 2: “Art & design in my life”

 

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