CV

**Full CV available upon request

Current Position:
Associate Professor (Tenured), Graphic Design & Media,
University of Nevada, Las Vegas (UNLV)

Education:
– Ph.D. Human-Computer Interaction, Iowa State University
– MFA Graphic Design, Iowa State University
– BFA Industrial Design, Daegu University

Professional Work Experience:
– Korea Minting and Security Printing Co. in Daejon, S. Korea
– SAMSUNG, Seoul, S. Korea
– GM Daewoo Motors.Co. Seoul, S. Korea

Teaching Experience:
– 2006-current: University of Nevada, Las Vegas
– 2004-2006: Iowa State University

Teaching Expertise:
– User Experience (UX) & User Interface (UI)
– Design theories and methods
– Corporate Identity Manual System
– Static & Kinetic Typography
– Infographic & Information Design
– Security Printing Design (Banknote, Passport, Stamp, etc)
– Advertising and Motion Graphic

Research Emphasis:
– UX (User Experience), UI (User Interface) in visual cognition and perception.
– Design theory and methodology (Typography and Symbology)

Award:
– Special Prize, 2018 KSDS Annual International Invitational Exhibition Award (2018)
– Alex G. and Faye Spanos Distinguished Teaching Award (2017)
– Grand Award, 2016 KSBDA Katowice International Exhibition, in Poland (2016)
– U.S. Higher Education Faculty Awards, USA (2015)
– UNLV Foundation Distinguished Teaching Award, UNLV Foundation, NV (2013)
– Lincy Professorship Award with $75,000 Grant, Lincy Foundation, NV (2012)
– Semifinalist Certificate awarded, ‘2011 Adobe Achievement Awards’ (2011)

Presentation:
– Selected speaker for education forum, “Type as Music ”, TypeCon 2018, Portland, OR (August 1-August 5, 2018)

– Conference Proceeding-refereed, poster presentation “Utilitarian Ethics in Sustainability” 2018 KSBDA International Conference: Carleton University, Ottawa, Canada (July 4, 2018) 

– Invited Keynote Speaker, “Art Cognification in the 4th Industrial Revolution”, The 2018 International Culture and Arts Forum (ICAF), Seoul, Korea (June 29, 2018) 

– Conference Proceeding-refereed, full paper presentation “A Comparison Study of Self-Instructional Models”, The 2018 KSDS Spring Conference, Seoul, Korea (June 2, 2018) 

– Conference Proceeding-refereed, full paper presentation “Design pedagogy in symbology: denotative and connotative interpretation”, The 2017 International Association of Societies of Design Research (IASDR) Conference, Cincinnati, OH (November 1- 3, 2017)

– Conference Proceeding-refereed, full paper presentation “Beyond Branding: Focusing on analysis of the Secondary Brand Identity (SBI) for the brand value”, The 2017 KSDS Spring Conference, Seoul, Korea (June 3, 2017)

– Conference Proceeding-refereed, full paper presentation “Visual perception & cognition with a secondary identity for experience design”, 2017 the 11th International Conference on DesignPrinciples & Practices, George Brown College, Toronto, Canada (March 2–4, 2017)

– Conference Proceeding-refereed, full paper presentation, “A humanoid doing an artistic work – graffiti on the wall,” 2016 IEEE/RSJ International Conference on Intelligent Robots and Systems., S. Korea (Oct 9 – 14, 2016).

Publication:
– Seo, S.-D., Im, S. (2018) “A Comparison Study of Self-Instructional Models”, 2018 KSDS Spring Conference Proceeding (ISBN# 979-11-86874-05-9) 

– Seo, S.-D., (2017) “Design pedagogy in symbology: denotative and connotative interpretation”, The IASDR 2017 Conference, Scholar@UC, doi:10.7945/C2CQ4J

– Seo, S.-D., (2017) “Beyond Branding: Focusing on analysis of the Secondary Brand Identity (SBI) for the brand value”, 2017 KSDS Spring Conference Proceeding (ISBN# 979-11-86874-05-9)

– Seo, S.-D., (2017) “A study on interaction-driven comparison between analog and digital gaming control interface on smartphone,” ProQuest Dissertation Publishing (ISBN# 9781369527544,1369527543)

– Jun, Y., Jang, G., Cho, B.-K., Trubatch, J., Kim, I., Seo, S.-D., Oh, P.Y. (2016) “A humanoid doing an artistic work – graffiti on the wall,” 2016 IEEE/RSJ International Conference on Intelligent Robots and Systems.

– Seo, S.-D., (2015) “Ethical Decision: Designer’s Responsibility in Sustainable Design,” KSBDA (Korean Society of Basic Design & Art), Thesis Journal, pp 423-428 (ISSN# 2093-4890).

– Seo, S.-D., (2013) “Symbol Methodology in Academic Disciplines and Practicums”, The International Journal of Design Education, Common Ground Publisher,  Volume 7, Issue 1, pp65-85.

– Seo, S.-D., (2011) “Arirang”, IDEA 11 Art & Digital Narrative, International Digital Media & Arts Association (iDMAa), pp13-14.

– Seo, S.-D., (2010) “A Case Study of Andralogical Model in Design Education: Experiments of the Interactive teaching and learning rules in graphic design pedagogy”, Design Research Society (DRS), International Conference Design & Complexity, pp108-119.

Design Exhibition:
– 2018 KSBDA International Exhibition, “Optical Illusion III,” Media: Digital Print, IDAS, Schule Fur Gestaltung St. Gallen, Switzerland (February 9 – 18, 2018) 

– 2017 ASBDA (Asia Society of Basic Design & Art) International Conference & Invitational Exhibition, “Optical Illusion II,” Media: Digital Print, Asia Culture Center, S. Korea (August 18 – 20, 2017)

– 2017 Palmerston North International Invitational Exhibition, “Spatial Visualization: Canyon,” Media: Digital Print, Massey University in New Zealand (July 3 – 7, 2017)

– 2017 Mexico City International Invitation, “Visual Cognition,” Media: Digital Print, Mexico Korean Embassy, Mexico (February 16 -28, 2017)

– 2016 Annual KSDS (Korean Society of Design Science) International Invitational Exhibition, “Flip-It,” Media: Digital Print, Doosungpaper, Seoul, S. Korea (December 12 – 16, 2016)

– 2016 Kuala Lumpur International Invitation Exhibition, “Type Composition,” Media: Digital Print, Kuala Lumpur UM gallery, Malaysia (December 1 – 31, 2016)

– International Invitation Group Exhibition (USA, China, Tiwa, Japan and Korea), “Nature of type Algorithm,” Media: Digital Print, Art Museum, College of Arts and Design, Daegu University, Daegu, S.Korea (November 14 – 25, 2016)

– Katowice International Invitation Exhibition held by University of Silesia: Title “Visualization of perceptual spatial,” Media: Digital Print, Galieria Teatru Korez, Katowice, Poland (August 12 – September 10, 2016)

– 2016 KSBDA Barcelona International Invitation Exhibition: Title “Spatial Visualization,” Media: Digital Print, IED (Stituto Europeo Di Design Barcelnoa), Spain (February 5–10, 2016)

– SAPPORO International Symposium & Exhibition: Title “Korean Calligraphy”, Media: Paper, Art & Design Gallery, Hokkaido University of Education, Japan (February 10–15, 2015)

– Invited: International Art & Design Exhibition: Title “Visual Gravity”, Media: Digital Print, Soochow University, China (January 5-30, 2015)

– ‘Convergence of Visual Form – Convergence of the East and West Culture’: Title “Arirang (Calligraphy)”, Media: Digital Print, Centre Culture Coreen, Paris, France (August 13-19, 2014)

– ‘A New Vision 2014’ Exhibition: Title “Type Expression”, Media: Digital Print, SF State Special Gallery, San Francisco State University, CA (July 3-8, 2014)

– Art + Tech Show: “Kinetic Typography”, Media: Motion Graphic, Foster Gallery, University of Wisconsin-Eau Claire, WI (January 23-February 27, 2014)

– Invited Artwork Show: Title “4:6 Proportional Ratios”, Media: Digital Print, MXM Arte Contemporanca, Italy (December 22-31, 2013)

– Juried Art Show: Motion Graphic “Journey” and “Apple Promotion”, IDEAS13: Art and Digital Narrative, International Digital Media and Art Association (iDMA)’s 12th Annual Conference, Laguna College of Art and Design, CA (November 6-8, 2013)