CV

**Full CV available upon request

Current Position:
Associate Professor (Tenured), Graphic Design & Media,
University of Nevada, Las Vegas (UNLV)

Education:
– Ph.D. Human-Computer Interaction, Iowa State University
– MFA Graphic Design, Iowa State University
– BFA Industrial Design, Daegu University

Professional Work Experience:
– Korea Minting and Security Printing Co. in Daejon, S. Korea
– SAMSUNG, Seoul, S. Korea
– GM Deawoo Motors.Co. Seoul, S. Korea

Teaching Experience:
– 2006-current: University of Nevada, Las Vegas
– 2004-2006: Iowa State University

Teaching Expertise:
– User Experience (UX) & User Interface (UI)
– Design theories and methods
– Corporate Identity Manual System
– Static & Kinetic Typography
– Infographic & Information Design
– Security Printing Design (Banknote, Passport, Stamp, etc)
– Advertising and Motion Graphic

Research Emphasis:
– UX (User Experience), UI (User Interface) in visual cognition and perception.
– Design theory and methodology (Typography and Symbology)

Award:
– 2017: Alex G. and Faye Spanos Distinguished Teaching Award
– 2016: Grand Award in “2016 Korean Society of Basic Design & Art Katowice International Exhibition,” in Poland
– 2015: U.S. Higher Education Faculty Awards, USA
– 2013: UNLV Foundation Distinguished Teaching Award, UNLV Foundation, NV
– 2012: Lincy Professorship Award with $75,000 Grant, Lincy Foundation, NV
– 2011: Semifinalist Certificate awarded, ‘2011 Adobe Achievement Awards’

Conference research presentation:
– Conference Proceeding-refereed, full paper presentation “Design pedagogy in symbology: denotative and connotative interpretation”, The 2017 International Association of Societies of Design Research (IASDR) Conference, Cincinnati, OH (November 1- 3, 2017)

– Conference Proceeding-refereed, full paper presentation “Beyond Branding: Focusing on analysis of the Secondary Brand Identity (SBI) for the brand value”, The 2017 KSDS Spring Conference, Seoul, Korea (June 3, 2017)

– Conference Proceeding-refereed, full paper presentation “Visual perception & cognition with a secondary identity for experience design”, 2017 the 11th International Conference on DesignPrinciples & Practices, George Brown College, Toronto, Canada (March 2–4, 2017)

– Conference Proceeding-refereed, full paper presentation, “A humanoid doing an artistic work – graffiti on the wall,” 2016 IEEE/RSJ International Conference on Intelligent Robots and Systems., S. Korea (Oct 9 – 14, 2016).

– Conference Proceeding-refereed, full paper presentation “Ethical Decision: Designer’s Responsibility in Sustainable Design”, KSBDA International Conference, Pukyung National University, S. Korea (May 30–June 2, 2015).

– Conference Proceeding-refereed, full paper presentation “Design Ethics of Sexual Appeal in Advertising Industry”, 2015 the 10th International Conference on Design Principles & Practices, University Center, Chicago (March 12–14, 2015).

– Selected speaker for education forum, “Type as symbol, image, and language from static to kinetic implementation”, TypeCon Conference 2014, Washington DC, (July 30-August 3, 2014).

Publication:
– Seo, S.-D., (2017) “Design pedagogy in symbology: denotative and connotative interpretation”, The IASDR 2017 Conference, Scholar@UC, doi:10.7945/C2CQ4J

– Seo, S.-D., (2017) “Beyond Branding: Focusing on analysis of the Secondary Brand Identity (SBI) for the brand value”, 2017 KSDS Spring Conference Proceeding (ISBN# 979-11-86874-05-9)

– Seo, S.-D., (2017) “A study on interaction-driven comparison between analog and digital gaming control interface on smartphone,” ProQuest Dissertation Publishing (ISBN# 9781369527544,1369527543)

– Jun, Y., Jang, G., Cho, B.-K., Trubatch, J., Kim, I., Seo, S.-D., Oh, P.Y. (2016) “A humanoid doing an artistic work – graffiti on the wall,” 2016 IEEE/RSJ International Conference on Intelligent Robots and Systems.

– Seo, S.-D., (2015) “Ethical Decision: Designer’s Responsibility in Sustainable Design,” KSBDA (Korean Society of Basic Design & Art), Thesis Journal, pp 423-428 (ISSN# 2093-4890).

– Seo, S.-D., (2013) “Symbol Methodology in Academic Disciplines and Practicums”, The International Journal of Design Education, Common Ground Publisher,  Volume 7, Issue 1, pp65-85.

– Seo, S.-D., (2011) “Arirang”, IDEA 11 Art & Digital Narrative, International Digital Media & Arts Association (iDMAa), pp13-14.

– Seo, S.-D., (2010) “A Case Study of Andralogical Model in Design Education: Experiments of the Interactive teaching and learning rules in graphic design pedagogy”, Design Research Society (DRS), International Conference Design & Complexity, pp108-119.

Design Exhibition:
– 2017 ASBDA (Asia Society of Basic Design & Art) International Conference & Invitational Exhibition, “Optical Illusion II ,” Media: Digital Print, Asia Culture Center, S. Korea (August 18 – 20, 2017)

– 2017 Palmerston North International Invitational Exhibition, “Spatial Visualization: Canyon ,” Media: Digital Print, Massey University in New Zealand (July 3 – 7, 2017)

– 2017 KSBDA International Spring Conference & Exhibition, “Illusion of Transparent visualization,” Media: Digital Print, Red Brick Gallery, University of Seoul, S. Korea (May 27 – 31, 2017)

– 2017 Mexico City International Invitation, “Visual Cognition,” Media: Digital Print, Mexico Korean Embassy, Mexico (February 16 -28, 2017)

– 2016 Annual KSDS (Korean Society of Design Science) International Invitational Exhibition, “Flip-It,” Media: Digital Print, Doosungpaper, Seoul, S. Korea (December 12 – 16, 2016)

– 2016 Kuala Lumpur International Invitation Exhibition, “Type Composition,” Media: Digital Print, Kuala Lumpur UM gallery, Malaysia (December 1 – 31, 2016)

– International Invitation Group Exhibition (USA, China, Tiwa, Japan and Korea), “Nature of type Algorithm,” Media: Digital Print, Art Museum, College of Arts and Design, Daegu University, Daegu, S.Korea (November 14 – 25, 2016)

– Katowice International Invitation Exhibition held by University of Silesia: Title “Visualization of perceptual spatial,” Media: Digital Print, Galieria Teatru Korez, Katowice, Poland (August 12 – September 10, 2016)

– 2016 KSBDA Barcelona International Invitation Exhibition: Title “Spatial Visualization,” Media: Digital Print, IED (Stituto Europeo Di Design Barcelnoa), Spain (February 5–10, 2016)

– SAPPORO International Symposium & Exhibition: Title “Korean Calligraphy”, Media: Paper, Art & Design Gallery, Hokkaido University of Education, Japan (February 10–15, 2015)

– Invited: International Art & Design Exhibition: Title “Visual Gravity”, Media: Digital Print, Soochow University, China (January 5-30, 2015)

– ‘Convergence of Visual Form – Convergence of the East and West Culture’: Title “Arirang (Calligraphy)”, Media: Digital Print, Centre Culture Coreen, Paris, France (August 13-19, 2014).

– ‘A New Vision 2014’ Exhibition: Title “Type Expression”, Media: Digital Print, SF State Special Gallery, San Francisco State University, CA (July 3-8, 2014).

– Art + Tech Show: “Kinetic Typography”, Media: Motion Graphic, Foster Gallery, University of Wisconsin-Eau Claire, WI (January 23-February 27, 2014).

– Invited Artwork Show: Title “4:6 Proportional Ratios”, Media: Digital Print, MXM Arte Contemporanca, Italy (December 22-31, 2013)

– 2013 KSBDA Annual International Exhibition (Korean Society of Basic Design & Art): Title “Q: Type+Face”, Media: Digital Print, Chungbuk National University, S. Korea (November 23-28, 2013)

– Juried Art Show: Motion Graphic “Journey” and “Apple Promotion”, IDEAS13: Art and Digital Narrative, International Digital Media and Art Association (iDMA)’s 12th Annual Conference, Laguna College of Art and Design, CA (November 6-8, 2013).

Public Lecture Invitation:
– Invited Lecture, St. Cloud State University, MN (November 18-19, 2015)
– Invited Lecture for the ‘Art Insight Visiting Lecture’, Southern Utah University, UT (October 8-9, 2015)
– Invited Lecture, SAGA: Students Association of Graphic Arts, University of Nevada Las Vegas (October 16, 2014)
– Visiting Lecture, Jeju National University, S. Korea (June 13, 2013)
– Visiting Lecture, Dongseo University, S. Korea (May 30, 2013)
– Visiting Lecture, Daegu Univ. S. Korea (March 12-13, 2013)